Boots extends partnership with LIVI as it looks to expand digital offering


Boots has chosen online GP provider, LIVI, as its preferred partner as the retailer looks to expand its digital offering for customers.

Announced at Digital Health Rewired earlier this month, the partnership marks a step up in the collaboration they have been working on over the last nine months, which includes a pilot of an in-store LIVI service in two Boots UK stores.

The new partnership will include a further rollout of new stores offering digital services, as well as a deepening of in-store innovations such as diagnostics capabilities, making digital care more accessible for Boots customers.

Over time this will include greater access to pharmacy services through LIVI’s platform and a new Boots and LIVI symptom checker, designed to provide assistance in store and on-line.

LIVI’s managing director, Juliet Bauer, presented the partnership at Rewired saying it would bring together the company’s “deep digital experience” with Boots’ “unique physical footprint, retail and pharmacy expertise”.

The two organisations were clear that they are working closely with the local and national NHS to launch new services in support of its long-term vision.

Bauer added: “We are extremely proud to be chosen as Boots UK’s preferred digital health partner, bringing together our companies world-class respective expertise.

“Boots UK share our ethos that the health system should be responsive to the needs of patients. By tapping into our digital health tech, millions of Boots UK customers will be able to access a more responsive and flexible health service.”

Other partnerships announced by Boots include ones with Public Health England for the How Are You quiz that was delivered in January and with Doctor Care Anywhere (DCA) offering digital prescriptions for patients that have had a virtual consultation with a DCA GP and are insured through AXA in the London area.

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