It’s Worth Remembering — The Core Purpose Of Tesla


February 23rd, 2019 by Matt Pressman 

Originally published on EVANNEX.

With Tesla, Elon Musk set out to accelerate the advent of sustainable energy. With solar, battery storage, and electric cars, Musk is looking (deeply) at practical clean energy solutions for the planet. He’s even opened the company’s patents to expedite EV adoption by others in the auto industry.

While in Oslo supervising the European Model 3 launch, Musk ran into a Tesla fan (Twitter: Helia Albuquerque)

According to a recent article in CNBC Make It, Musk admitted that, “The fundamental goodness of Tesla … so, like, the ‘why’ of Tesla, the relevance, what’s the point of Tesla, comes down to two things: acceleration of sustainable energy and autonomy.”

“The acceleration of sustainable energy is absolutely fundamental, because this is the next potential risk for humanity,” Musk said. “So, obviously, that is, by far and away, the most important thing.”

Furthermore, it’s reported that, “Between 2035 and 2045, autonomous vehicles could save 585,000 lives ‘conservatively,’ according to a 2017 report released by Intel.” Musk concurs — noting that self-driving cars are poised to “save millions of lives.”

A look at Tesla’s Model 3 (Image: Tesla)

And it’s not just the feel-good aspect of improving driver safety either. Musk adds, “if you’re on the road, you can spend time doing things that you enjoy instead of [sitting] in terrible traffic. So it’s extremely important.”

Other luminaries have lauded the Tesla CEO for his relentless pursuit of the company’s mission — along with his breathtaking ambition at SpaceX. In the UK last year, Musk was honored among 50 eminent scientists, researchers, and engineers and named as a Fellow of the Royal Society. Renowned astrophysicist Neil deGrasse Tyson has gone so far as to say that Elon Musk will “transform civilization as we know it.”

And it’s not just scientists and environmentalists that feel this way. Billionaire business icons also seem to agree. Richard Branson. Mark Cuban. Larry Ellison. Ron Baron. Larry Page. Why? A fascinating Bloomberg documentary, produced a few years back, helps provide insight into why so many revere the Iron Man.


Bloomberg’s ‘Risk Takers’ documentary examines the drive, ambition, and success of Elon Musk (YouTube: Bloomberg)

Perhaps Ashlee Vance, Elon Musk’s biographer, sums it up best: “He’s the possessed genius on the grandest quest anyone has ever concocted. He’s less a CEO chasing riches than a general marshaling troops to secure victory. Where Mark Zuckerberg wants to help you share baby photos, Musk wants to … well … save the human race from self-imposed or accidental annihilation.” 


Tags: Elon Musk, Iron Man, larry ellison, Larry Page, Mark Cuban, Richard Branson, Ron Baron, self driving cars, Tesla, Tesla autopilot

About the Author

Matt Pressman is all about Tesla. He’s a TSLA investor, pre-ordered the Model 3, and loves driving the family’s Model S and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.

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