Published on November 17th, 2018 |
by Matt Pressman
November 17th, 2018 by Matt Pressman
Originally published on EVANNEX.
Online searches can say a lot about which car brands are attracting the most interest online. According to Car Buzz, “Car sales and research website Select Car Leasing has just published the results of … a year’s worth of Google search data to find out which car brands were the most queried.” And, apparently, “Elon Musk’s tweets are winning the SEO war” (as well as the Twitter race).
|In both the US and Canada, Tesla is the #1 most searched automaker on Google over the past year. It is also the most googled car brand in Barbados, The Bahamas, the Cayman Islands, Bermuda, and the Turks and Caicos Islands. (Source: Select Car Leasing)|
Google’s search results demonstrate that, “Nowhere are the winds of change more evident than North America, where Tesla claims a huge chunk of searches, accounting for more than 2 million in the US and Canada alone. Even considering Tesla’s headline-grabbing chief Elon Musk, few could have predicted the traditional gas-guzzling and muscle car heartland of the world [would be] turning its attention to [Tesla] in such large numbers.”
That’s right — Tesla received the most google searches in both the US and Canada in the past year. In Europe, however, the old-guard German automakers still top the rankings. Nevertheless, Tesla did receive the most of Google searches (over any other automaker) in two European countries: Austria and Norway.
|Tesla is also the #1 most searched auto brand on Google in China, the UAE, Macau, Hong Kong, and Singapore. (Source: Select Car Leasing)|
Even though the US and EU are key markets, the most hotly contested auto market is China. Tesla has been receiving the most google searches in the biggest automotive market in the world.
But China isn’t the only market in Asia that’s infatuated with Tesla. Other countries — including Singapore and Macau — spent the highest amount of their online car searches looking into Tesla.
In some other regions, Tesla was again the top-searched auto brand, including in a few forward-looking countries. In Oceana, New Zealand searched Tesla more than any other car brand. And in the oil-rich Middle East, citizens of the United Arab Emirates (UAE) were also searching Tesla more than any other automaker on Google — not surprising as Tesla introduced new stores, service centers, and Superchargers in the region before neighboring countries.
|On Reddit, the Tesla subreddit has more fans subscribed than any other automaker fan subreddit (Reddit: suburella)|
And it’s not just google searches where Tesla shines, the electric carmaker is a popular brand on social media as well. On Twitter, Tesla’s Elon Musk has actually accumulated more followers than Ford, Chevy, and Chrysler combined — and his followers keep growing. On the other hand, Musk backed away from Facebook (and Instagram), which could have something to do with his Mark Zuckerberg tiff. In any event, according to Reddit user suburella, Tesla has the most subscribers of any fan-related auto brand subreddit.
Source: Car Buzz / Select Car Leasing
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